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BOKORMAS
Vision
By President Director
Ezra Yonathan Suharto B. ME
Vision of The Company
Our company vision is to be a durable major player in Indonesia's clove cigarette market by delivering quality brands to our consumers, adult smokers - according to their tastes and preferences. We are a consumer oriented company and we strive to satisfy our consumers' demands better than those of our competitors. That is why the focus of our continuous development focuses on understanding consumers' tastes and preferences and meeting those preferences.
Mission
We are achieving our goals guided by three key operational guidelines:
- Continuous development and reinforcement of our company infrastructure.
- Strong growth in the clove cigarette market.
- Rapid and effective market expansion into new potential areas.
As
A Company
Since I was given the position in this company, I have seen this company
growing from small into medium size with many improvements on every
sector. Over the past five years, we have managed to increase our turnover
by 12 times and our production by nearly 300%. Although it was still
far from what I had expected, but from there I can clearly see that
as a company, we do have the resources needed to continue our development
towards our main goal in the near future
Our beliefs
We believe that the cigarette is a form of art that should be enjoyed by responsible adults who choose to smoke. It takes experience and expertise to produce a fine cigarette blend and we believe that we have the experience and expertise to produce such fine blends. That is why when it comes to quality we only accept the best from ingredients, through processing, until the finished products. This idea is clearly reflected in our motto, which is: Above All Is Quality.
Marketing
Strategy
By the Vice President Director, Rezano Rahardjo MBA
Our Marketing
Our marketing is not about persuading
people to start smoking, but it is about offering responsible adults,
who choose to smoke, alternatives to resposible adults, we refer to
people with adequate age and knowledge of health risks associated with
smoking
Knowing that there are risks surrounding the use of cigarette, we believe
that there should be some special regulation around cigarette marketing.
In Indonesia this regulation is given in the form government regulation
number 81 year 1999, followed by number 38 year 2000 and we are completely
abiding these regulation. If ever these regulations should change, we
are ready to accept them and we are viewing this is a challenge for
our marketing team in the future
Where We Are Standing
We are proud to the position where we are standing
now, where although still in the position of a medium size company,
we are capable of producing high quality cigarettes in the position
of competing frontally with the products from the major players of Indonesian
cigarette market. Our advertising efforts is aimed to make our customers
familiar to the high quality standards of our products and winning more
of them against those our competitors. We are not trying to create a
bigger market but we are aiming to take a bigger share of the existing
market.
For people who already choose to smoke we believe that they should be
able to receive clear information on the products they buy. Therefore
we are trying to give clear information on our products through the
best media at the present time, our website at :
www.bokormascorp.com
In the future we expect to see many changes into marketing standards
on cigarette due the nature of the product that is of a great controversy,
and we believe that we are ready for the challenges that is yet to come
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